Target Audience
The general target audience for your typical film within the Horror variety would be an age range between 15-30 years old, the majority being young males. For the trailer specifically I plan to aim it at not only young males, but females too. Having strong female protagonists will make the film appeal to not only the males (by the action, graphic imagery, drama and the female protagonists) but the same will apply for the females as they will want to see how the story progresses, yet the graphic imagery will not be the selling point for them though.
Ratings
It is hugely significant to have an Age Range for this Genre of Film particularly because of not only the Themes it portrays but because their is always a specific Age Group to aim a film at. The film needs to be age appropriate for the Audience who will view it. It is important to create a Trailer in which the range will be enabled to witness as it would be completely pointless creating a Trailer which would not be eligible for a person younger than the Rating it is categorised within to go and watch a screening of. It would also be illegal to do so.
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